Proficiency Award 2 in E Commerce

As more business move to an online presence, knowledge of how to market online is becomeing increasing valuable. This course will help you develop an exciting mix of skills in I.T. and marketing, which are in high demand world wide. Ecommerce is a must have skill for managers in any industry not just IT because all businesses now use the world wide web as another point of sale. To successfully sell on the web knowledge of the way business and marketing goes on the web is a must have.

This course consists of 15 modules which are comprised of a blend of practical programming and web development as well marketing, ecommerce and graphics courses designed to equipe you with the diverse skills required for online business.

Accreditation: This course is internationally accredited through I.A.R.C

The course involves 15 modules including  100 hrs Industry Meetings/Work Experience

Industry Meetings involves attendance at committee meetings, seminars, conferences, exhibitions, trade shows, or any other events that are relevant. The student needs to submit documentary proof of attendance (eg. references, testimonials, receipts etc)

Modules

Note that each module in the Proficiency Award 2 In E Commerce is a short course in its own right, and may be studied separately.

CONTENT OF SELECTED MODULES

Fourteen modules must be completed as follows + 100 hours work experience/industry meetings or a research project (ie Industry Project)

Module 1. Writing a Web Site (HTML)

1. Introduction to the Internet and HTML
2. The most important HTML Tags
3. Simplification through HTML Construction Software
4. Creating Links
5. Loading a Site onto the Internet
6. Adding Graphics
7. Designing a Web Site that Works
8. Advanced Features

• Module 2   ASP.net

  1. Introduction
  2. VB.NET Essentials
  3. Web Forms
  4. Web Server Controls
  5. Form Validation
  6. Classes and Namespaces
  7. ASP.NET Applications
  8. Interacting with Databases
  9. Error Handling
  10. Email from Your Applications
  11. Project: Creating an Online Store

  Module 3   Digital Photography

  1. Introduction To Digital Technology How images are captured and stored, categories of equipment & software, scope of applications
  2. Equipment
  3. Digital Technology - Colour, resolution, sensors
  4. Digital Cameras
  5. Taking Photographs
  6. Scanners
  7. Uploading Images
  8. The Digital Darkroom
  9. Compositing & Imaging - Production & manipulation of images
  10. Special Effects
  11. Outputs & Applications- Printers, The Internet

  Module 4   E Commerce

  1. Introduction – what is e-commerce (more than the internet)
  2. Success and failure – what makes the difference
  3. Promotional strategies – are different on the internet
  4. Optimizing web site potential
  5. Increasing web site exposure
  6. Automating supply of goods, services and cash flow
  7. Managing constant change
  8. Dealing with e-commerce problems

  Module 5   Visual Basic.Net

  1. Introduction
  2. The Variables
  3. Understanding conditional statements
  4. I/O handling
  5. Controls and Objects – An Introduction
  6. Structured Programming using Modules
  7. Properties, methods, events & classes
  8. Inheritance
  9. Polymorphism
  10. Using controls
  11. Debugging
  12. Developing a complete VB.NET application

  Module 6   Photoshop

  1. Learning The Menus
  2. Working with Digital Image Files
  3. Understanding the Tool Palette
  4. Using Layers, Actions and History
  5. Digital Painting, Shapes and Colours
  6. Selecting, Resizing, Transforming and Masking
  7. Adjustments and modifications
  8. Adding Filters and Styles
  9. Preparing Files for Print and Web

  Module 7   Publishing I (Introduction to Publishing)

  1. Nature and Scope of the Publishing world
  2. Desktop Publishing A
  3. Desktop Publishing B
  4. Illustration: Graphics
  5. Illustration: Photography
  6. Research Skills : Market Research, researching an article, etc
  7. Marketing of Publications
  8. Ethics & the law in publishing
  9. Developing a publishing project

• Module 8   Freelance Writing

  1. Introduction
  2. Basic Writing Skills
  3. The Publishing World
  4. Manuscripts
  5. Planning
  6. Newspaper Writing
  7. Magazine Writing
  8. Writing books
  9. Writing advertising
  10. Special project

• Module 9 Marketing (Foundations)

  Marketing is the cornerstone of most modern businesses. Lack of marketing knowledge is frequently the reason why a good business concept does not succeed. This module deals with all aspects of marketing from presentation and packaging, to advertising and selling, developing in you an acute awareness of what is needed to achieve and maintain a good market share.

  1. Marketing and the Business
  2. Scope of Marketing
  3. Target Marketing
  4. The Marketing Mix and Managing the Marketing Effort
  5. Product Presentation and Packaging
  6. Promotion
  7. Product Pricing and Distribution
  8. Customer Service
  9. Market Research
  10. Organisations - Structures and Roles

  Module 10   Sales Management

  1. Developing Sales Concepts
  2. Developing Sales Relationships
  3. Sales Ethics
  4. Building Product Knowledge
  5. Developing a Customer Strategy
  6. Presentation Strategy Options
  7. Closing a Sale
  8. Managing Yourself
  9. Managing a Sales Team

• Module 11   Advertising and Promotions

  1. Analysing the market
  2. Target Marketing
  3. Display and Display Techniques
  4. Advertising and Promotions strategy
  5. New product development
  6. Sales Techniques – General
  7. Writing Advertisements
  8. Electronic Marketing
  9. Direct Mailing
  10. Exhibitions and Shows
       

  Module 12   Marketing Systems

  1. Marketing systems
  2. Retailing systems and strategies
  3. Wholesaling systems and strategies
  4. Product presentation and packaging
  5. Negotiating skills
  6. Marketing organisations
  7. International marketing
  8. International marketing 2
  9. Analysing the market
  10. The marketing mix

  Module 13   Bookkeeping Foundations

  1. Introduction – Nature and Function of Accounting for Service Firms
  2. Balance Sheet
  3. Analysing and Designing Accounting Systems
  4. The Double Entry Recording Process
  5. Cash Receipts and Cash Payments Journal
  6. Credit Fees and Purchases Journal
  7. The General Journal
  8. Closing the Ledger
  9. Profit and Loss Statement
  10. Depreciation on Non-current Assets
  11. Profit Determination and Balance Day Adjustments
  12. Cash Control: Bank Reconciliation and Petty Cash
  13. Cash Control: Budgeting

  Module 14 Research Project I

  The Research Project involves some theoretical studies followed by designing, conducting and writing up research on a relevant topic. Selection of the topic, and progress in this project is monitored and guided by a tutor.

   

  WHY CHOOSE US?

  • Reputation and Experience: using I.T. for all courses since 1982, on the internet since 1992, teaching courses online since 1995, developing our own software with in house progammers since 1998 
  • Industry focus: courses designed to suit industry needs and expectations 
  • Different focus: develop problem solving skills that make you stand out from others
  • Hands on: develop practical as well as theoretical skills
  • Lots of help: dedicated and knowledgeable tutors.
  • Efficient: prompt responses to your questions
  • Reliable: established in 1979, independent school with a solid history
  • Up to date: courses under constant review
  • Resources:  huge wealth of constantly developing intellectual property 
  • Value: courses compare very favourably on a cost per study hour basis
  • Student amenities: online student room, bookshop, ebooks, acs garden online resources.