Marketing Systems


Marketing Systems

Marketing Systems BBS303
 
Course Code BBS303
Qualification Statement of Attainment
Payment Options Upfront & Payment Plans
Delivery Online & Correspondence
Duration 100 Hours

 
Course Information

The systems that operate locally, nationally and internationally; can be simple or complex.

  • Sometimes (in a small organisation), the same individual, or office, will promote, sell, deliver and provide after sales service for a product.
  • Sometimes each of these functions may be carried out by different people or organisations; an a system needs to be built that links these different entities together.

Effective linkages make for better sales and productivity.

Study this course to make better decisions about how and where to market your products or services.

There are 10 lessons in this course:

  1. Marketing Systems
    • Innovation
    • What is a marketing system
    • Choosing the right system
    • Types of customers
    • Pure competition
    • Monopolistic competition
    • Oligopoly
    • Monopoly
    • Globalisation
    • Internet marketing: demographics, promotions, targeting internet users
    • Supply systems
  2. Retailing Systems and Strategies
    • Types of retail systems: shops, markets, traveling salesmen, pyramid schemes, shows, telephone sales, etc
    • Retail life cycle
    • Factors influencing retail strategy
    • Terminology
  3. Wholesale Systems and Strategies
    • Self marketing
    • Cooperatives
    • Agents
    • Regulated systems
    • Independant intermediaries
    • Manucacture owned intermediaries
    • Agricultural marketinglegislation and marketing boards
    • Livestock selling systems -case studies
  4. Product Presentation and Packaging
    • Specialist marketing services: packaging, labelling, display, signs, public relations
    • Merchandising
    • Principles to follow when buying
    • Selling: credit or cash?
    • Personal service, mail order or self service?
    • Shop layout
    • Packaging and labelling
    • Branding
  5. Negotiation Skills
    • Understanding customers and markets
    • The local environment
    • Personal selling skills
  6. Marketing Organisations
    • Distribution enterprises
    • Advertising agents or departments
    • PR enterprises
    • Sales enterprises
    • Marketing tasks : Market research, Merchandising, Promotion, Transport, Records
    • Marketing strategies
    • Diversification
  7. International Marketing I
    • Introduction
    • Why enter the international marketplace
    • Alternative ways to trade internationally
    • Degrees of export marketing
    • Pitfalls
    • Significance of the internet
  8. Analyzing the Market Market analysis
    • Trend analysis
    • Market research
    • Analysing the Market
  9. The Marketing Mix
    • Marketing mix and checklist
    • Strategic planning
    • Tactical planning
  10. International Marketing II
    • What countries
    • Restrictions to international marketing
    • Economic communities
    • Strategies
    • Market entry strategy
    • Implementing a strategy
    • PBL project

Each lesson culminates in an assignment which is submitted to the school, marked by the school's tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Aims:

 

  • Explain the difference between the consumer market and other markets.
  • Draw a chart showing the market channels followed by a product or service.
  • Explain the differences between retailing and wholesaling.
  • Explain procedures, stages and concepts involved in retail marketing a product.
  • Explain the wholesale marketing system of this business.
  • Explain the core, tangible and augmented product of a favourite product which you buy and use frequently?
  • Suggest alternative ways that products might be packaged and presented in the retail situation.
  • Assess the marketing performance of two different companies.
  • Decide what preparatory studies should be made of a country before making a decision about whether to export there or not?
  • Explain procedures, stages and concepts involved in the marketing internationally of a product.
  • Suggest a product or service which you think has potential for marketing in another country.
  • Write a report on the marketing profitability of a business.

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Finance options

If you are an Australian citizen you may be eligible to receive financial support, meaning you can defer payment of your course fees. Additionally, if you are an Australian resident you may also be eligible to receive Abstudy/Austudy or Youth Allowance.

Student support

We live in a society where the pressures of daily living are high with financial expenses, personal and work commitments, and mortgage and rental obligations. Then there are the unexpected life challenges that also get thrown our way. With this in mind the thought of taking on study can be daunting for most people. Here at Learning Cloud we understand that life doesn’t run in a straight line it has many ups and downs.

As an enrolled student at Learning Cloud, you are entitled to access a variety of non-academic support services from the Student Services Unit. These supports are designed to walk beside you throughout your studies they will assist you in life’s ups and downs to provide you the best opportunity to successfully complete your chosen course.

STUDENT SERVICES PROGRAMS INCLUDE:

  • Careers Counselling Service
  • General Counselling Service
  • Disability Liaison Service
  • Retention & Engagement Service
  • Student Activities
  • Accommodation
  • Disabled Australian Apprentice Wage Subsidy (DAAWS)
  • E Counselling
  • Your-Tutor
  • Parent support
  • Reasonable Adjustment Plan (RAP)

Call our student support today on 1300 650 569 or Email Faculty

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How will this course advance my career?

Learning Cloud programs have been developed in response to industry demand and are specifically designed to equip graduates with work-ready skills. Each participant will be trained and assessed in theory and in practical tasks and Real-world exercises are used throughout the program.

Studies prove, time and again, that college-educated workers earn more than those with only a high school qualification. College graduates often enjoy additional benefits, including greater job opportunities and promotions. Though the proof for greater earning potential exists, some might wonder whether the cost of the education warrants the overall expense in the long run.

College Graduate vs. Non-Graduate Earnings

The National Centre for Education Statistics (NCES) analyses employee earnings data biennially, according to education level. Findings indicate that workers with a qualification earn significantly more than those without. Since the mid-1980s, education has played a large part in potential wages, with bachelor's degree holders taking home an average of 66% more than those with only a high school diploma do. While college-educated workers' wages have increased over the past two decades, those with only a high school education have seen decreases in annual salaries in the same time period (nces.ed.gov).

How else will I benefit from studying with Learning Cloud?

  • Studying online or distance means you can study where you want and at your own pace.
  • Receive career-focused training with practical, hands-on learning.
  • All course materials are provided and all digital platforms are interactive, work on any device and designed to be fun.
  • Recognition of Prior Learning or Skills Recognition may be available for previous work experience, formal training or qualifications in this field.

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