Advertising and Promoting
Advertising & Promotion elearning course covers copywriting & managing promotional campaigns
Advertising programs have been developed in response to industry demand and are specifically designed to equip graduates with work-ready skills. Each participant will be trained and assessed in theory and in practical tasks. Real-world exercises are used throughout the program.
You will learn from senior academics with wide experience in international companies and advertising agencies. We also have guest speakers from some of Australia's top advertising, marketing and design agencies and in-house communications teams.
Your programme will give you a working knowledge of advertising and marketing practices, including a firm grounding in brand strategy, digital marketing and advanced consumer behaviour. Your course includes a real life advertising research project for an advertising, design or media agency or client company.