Web Based Marketing

Web Based Marketing

Course Code
Payment Options
Upfront & Payment Plans
Online & Correspondence
600 Hours

Web Based Marketing

helps you to understand the marketing world and make decisions about marketing, based upon placed on profitability and efficiency.
There are 10 lessons in this module as follows:

  1. Marketing and the Business
  2. Scope of Marketing
  3. Target Marketing
  4. The Marketing Mix and Managing the Marketing Effort
  5. Product Presentation and Packaging
  6. Promotion
  7. Product Pricing and Distribution
  8. Customer Service
  9. Market Research
  10. Organisations - Structures and Roles

E Commerce

Develop an ability to manage commercial transactions electronically; particularly through the internet. While the module is concerned with management, processing of orders, and other aspects of electronic commerce, the primary concern is with marketing.
There are eight lessons in this module as follows:

  1. Introduction –What is e-commerce …more than just the Internet!
  2. Success & Failure –What makes the Difference?
  3. Promotional Strategies –are different on the internet
  4. Optimizing Web Site Potential
  5. Increasing Web Site Exposure
  6. Automating Supply of Goods, Services and Cash flow
  7. Managing Constant Change
  8. Dealing with E Commerce Problems

Internet Marketing

This module develops a capacity to use social media and other applications for marketing on the internet.
There are 8 lessons in this module as follows:

  1. Scope and Nature of Social Media
  2. The Psychology of Internet Marketing
  3. Social Media Applications
  4. Websites, Advertising and Other Applications
  5. Capturing and converting customers
  6. Creating and Using Content
  7. Blogs and Newsletters
  8. Developing an Internet Marketing Program (PBL Project).

Information Security

There are 11 lessons in this module as follows:

  1. Introduction to Information Security
  2. Information Security Ethics
  3. Data Integrity and Backing up
  4. Vulnerabilities of Operating Systems and Information Systems
  5. Risk Management
  6. Information Security Technologies, Developments and Initiatives
  7. Physical Security
  8. Developing a security Policy
  9. Implementing and revising a security policy
  10. Business Continuity and Disaster Recovery Planning
  11. Information Security Maintenance



This course provides sufficient training for you to start producing your own HTML pages and publish them to the Internet. With a fundamental understanding of how this computer code works, you will have a foundation for learning more if you so choose; or communicating better with programmers if you are outsourcing programming work.

There are eight lessons in this module as follows:

  1. Getting Started
  2. Page Layout
  3. Navigation
  4. Images and Page Weights
  5. Colour and Style
  6. Designing a Web Site
  7. Building and Testing a Web Site
  8. FTP

For more information on this course, please request your free course information pack.

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